Tyler Varnau

Google 315 & 345 Hudson Experience Spaces

Client: Google

Role: Visual, UI, Motion

Other Teammates: Creative Directors, Design Directors, Designers, Devs

Google has always been the go-to model for fun & engaging spaces - whether it’s an office space, sales room, executive briefing center. As Google continues to finesse their brand and bring it into modernity, they are building new campuses across the globe. And along with being at the forefront of innovation, Google operates at a scale that few others can. This includes their new office in Manhattan, which was the biggest real estate transaction in history up to that point.

At Downstream we had the pleasure of designing a few of their new Manhattan spaces. While I did touch multiple floors and concepts, I got to own most of the entrance lobby at 315 Hudson Street. Our team spent months in the concept phase and landed on projection mapping content onto a physical wooden map of Manhattan filled in with reindeer moss.

My role was designing the actual map, designing a lot of the different content modes, animation for said modes and collaborating with developers to discern the best approach for each individual experience within the lobby.