Driveway.com

Role: Sr. Product, Motion

Other Teammates: Lead Designer, Product Designers, UX Writer, Devs

 

As a senior product designer on the Cart team, I got to work on the heaviest UX problems. Undeniably, the Cart is where Driveway makes its money. I was also lucky enough that leadership and senior executives trusted me with bringing animation not only as a brand/marketing asset, but with introducing it into our design/development pipeline and workflow.

As a product designer with a motion background I try to utilize motion to push a product forward, make interactions more delightful and—most-importantly—more useful. I personally integrated Lottie into the Driveway workflow; I collaborated with developers to add a Lottie copmponent into the Driveway design system Storybook.

Each piece of the Driveway.com experience was broken into smaller feature teams. But we worked largely within the same design system and were given space to contribute to the design system wherever it made sense. Ultimately, the design system was always in flux and changing for my entire tenure at Driveway.

 
 

Product Design - Shopping Cart

 
 
 
 
 
 
 
 

Select Lottie animations for Driveway

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

This is a loading--to-API-error-screen motion study that I made for developers at Driveway. This was specifically for the devs to reference for timing, when implementing the Lottie files that I handed off.

 
 

I made this motion study for the developers at Driveway to reference. I also submitted detailed specs with easings and timing for each piece of movement seen here.

 
 

The Cart experience before submitting for financing. This uses a hybrid of old and new design system components.

 
 
 

I was able to put my past experience with email campaigns and design to use with automated emails driven by signing up and by cart abandonments.

 


You can see that the design system changed a bit between when these two emails were designed and developed.